Art Direction, Experiential,
& Brand Design
At Killer Brownie, my work expands beyond graphic design into art direction, experiential design, campaign development, packaging, and brand storytelling. I develop creative across physical spaces, photoshoots, campaigns, packaging, and branded experiences, shaping how the brand looks and feels across multiple touchpoints. My role spans concept development through execution, bringing ideas to life while shaping a cohesive visual identity for the brand.
Trick or Treat Yourself Campaign
Experiential Design & Art Direction: Amy Connolly
Photography: Brett Dennis
Brand Identity & Packaging
I collaborated on Killer Brownie’s rebrand with Creative Director B. Thom Stevenson, establishing the foundational identity and packaging system. I’ve since led the continued development of the brand, expanding its visual language across campaigns, digital, photo art direction, packaging, point of sale, and experiential activations, while creating the brand’s illustration style.
Photography: Brett Dennis and Abby Humphries
Digital Design
I lead the creative direction and design for Killer Brownie’s website, e-commerce, and retailer pages, while collaborating on visual strategy and creating storytelling assets for social media. I provide art direction for photo and video used across e-commerce, web and new product launches.
Website Design & Art Direction: Amy Connolly
Lifestyle Photography: Frank Frances
Product Photography: Brett Dennis
Ecomm Newsletters
Design & Art Direction: Amy Connolly
Photography: Brett Dennis
SEASONAL CAMPAIGNS
I shape the visual direction for Killer Brownie’s seasonal campaigns, creating distinct expressions of the brand across e-commerce packaging, web, social, and photography art direction. Each campaign is an opportunity to push the brand somewhere new through color, illustration, and design while still feeling unmistakably Killer Brownie.
Break Hearts Not Brownies Campaign
Design & Art Direction: Amy Connolly
Photography: Brett Dennis and Abby Humphries
